Its personal with them.  They HATE the company and Steve so much they spend all their energy bashing the stock.  You can't make any sense of their actions because there actions are senseless.  What's that old saying... Hell hath no furry... like an investor scorned.  OK... I adapted it a little to fit the point.

Most normal people just move on, but these folks just can't.  It eats at them day and night.  Its an obsession for them.  So strong drugs can't even touch it.  And when PNCH does good, they get even more incensed.  I'll bet if this thing goes to anywhere near a nickle... their heads will explode.

Just my opinion of course.