DHSM - Those in a naked short selling spiral are forced, based upon their margin requirements, to continue to drive the PPS down. As they continue to do this, they increase their risk and they also create a valuable asset for the company and for shareholders.

When the site goes live, the PPS will more than auto-correct. Let's just hope they do not reverse split into the launch, and wipe out existing common shareholders.

Cha-Ching!