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Posted On: 03/22/2024 5:46:26 PM
Post# of 32688
The real cost is on the bandwidth for streaming Live Events. This is why some Live Shopping companies limit your events or charge you buy the number of viewers.
When streaming on TikTok, Facebook, Instagram, Linkedin the bandwidth cost end up being a fraction as you basically have the inbound bandwidth of the presenter and the outbound stream to Facebook, TikTok, etc
Now when Market.LIVE host the show, you have the outbound Bandwidth to each viewer that ISN'T viewing on Facebook, TikTok, etc
So let's say you have 100 people viewing straight from Market.Live. Your bandwidth cost is 100 times higher. If it's 1000 people...you get the idea.
This is why Verb's Market.Live integration into Facebook and Instagram, in addition to TikTok is a bigger deal than anyone realizes. I'm sure institutions get this though.
Keep in mind if Market.Live is streaming to 100 or 1000 people, odds are a certain percent of people are buying with pays not only the bandwidth, but a healthy profit margin.
The more successful someone is at online selling, the more viewers they have, the more people buy and the more Market.Live makes.
One the opposite side. Someone that is very poor at it, may have very few viewers and gives up after a few events so hardly anything really lost on bandwidth. I'm guess a buck.
Here's the big thing we don't know. For the 500 stores on Market.Live, are they paying any monthly fee or is VERB signing them up for free? I don't know. Many companies would do the latter to get critical mass.
For me, I'm looking for a buy out at some point from a big company like Shopify. All VERB has to do is keep growing at a nice clip. Even the revenue isn't as important as the growth, as we've seen by so many companies over the last 20 years including Meta, Salesforce, etc. at the early stages.
When streaming on TikTok, Facebook, Instagram, Linkedin the bandwidth cost end up being a fraction as you basically have the inbound bandwidth of the presenter and the outbound stream to Facebook, TikTok, etc
Now when Market.LIVE host the show, you have the outbound Bandwidth to each viewer that ISN'T viewing on Facebook, TikTok, etc
So let's say you have 100 people viewing straight from Market.Live. Your bandwidth cost is 100 times higher. If it's 1000 people...you get the idea.
This is why Verb's Market.Live integration into Facebook and Instagram, in addition to TikTok is a bigger deal than anyone realizes. I'm sure institutions get this though.
Keep in mind if Market.Live is streaming to 100 or 1000 people, odds are a certain percent of people are buying with pays not only the bandwidth, but a healthy profit margin.
The more successful someone is at online selling, the more viewers they have, the more people buy and the more Market.Live makes.
One the opposite side. Someone that is very poor at it, may have very few viewers and gives up after a few events so hardly anything really lost on bandwidth. I'm guess a buck.
Here's the big thing we don't know. For the 500 stores on Market.Live, are they paying any monthly fee or is VERB signing them up for free? I don't know. Many companies would do the latter to get critical mass.
For me, I'm looking for a buy out at some point from a big company like Shopify. All VERB has to do is keep growing at a nice clip. Even the revenue isn't as important as the growth, as we've seen by so many companies over the last 20 years including Meta, Salesforce, etc. at the early stages.
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