i take ALL information into consideration. i look at the rah rah rahs here and also the bashing and negative slants on ihub.......along with the due diligence i do as deeply as i can, all those things are taken together for hopefully somewhat balanced return of information on which for me to make my investing decisions on. and also the share structure and balance sheet information and info direct frim the company and its officers and employees. ALL information is taken into consideration whether good or bad.