That post was somewhat unclear.  What I took it to mean was that it was profitable for PNCH at 5 airports -- so net revenue.  It wouldn't make sense for CC not to pay for PNCH's share for content/ads until 5 airports are up and running.  What would make sense is that based upon projected revenues, minus production costs to PNCH, 5 airports would be breakeven.  Or 4 airports would be breakeven, and #5 would be cash flow positive.

Anyway, that was my initial take on Steve's statement.