Ditto jr30 as well as marketing and positioning itself in an emerging market (live stream video e-commerce) using shit hot technology. This has always been the answer to your question. This is what makes one think you're not being seriousby asking how. Isn't that an obvious answer after spending 5 minutes looking into the company? Obviously prolonged zero adoption of said tech along with little $$ made using said tech equals closing of doors after all other financing options exhausted at some point. Right? That isn't obvious? Verb is giving it a good go of it I believe.