Quote:

---

TikTok is expanding seemingly in all directions at once. It’s testing a dedicated music app, trying to bring more shopping to the platform , and embracing podcasts. It even recently added text posts, which might fit nicely in a more messaging-focused part of the app. But any app developer will tell you that there’s nothing stickier than being the place people go to hang out with their friends — and if any app can overthrow the incumbents to become that app, it’s TikTok. It’s pretty good at doing that .

---