TikTok still trying. Hard for a big company that has been pigeonholed to do anything different. Hope they are successful. Would be good for all boats in the harbor.

TikTok Takes On Amazon With New E-Commerce Offering
Parent company ByteDance is experimenting with selling its own products through the video platform - June 23, 2023

https://tech.co/news/tiktok-rival-amazon-ecommerce