$MGRX “This campaign is expected to help to further position Mango in the ED market as a uniquely accessible resource which has the goal of helping normal men achieve greater sexual fulfillment and self-confidence while avoiding brand association with social discomfort,” stated MangoRx Co-Founder and CEO, Jacob Cohen. “We believe we have opened up a disruptive new lane in this rapidly growing $3.5 billion market. Peak sexual performance is a good thing. Making your sex life better is a good thing. Cultural barriers to talking frankly about that pursuit are a bad thing. Yet, until Mango came along, that’s typically how this marketplace tacitly operated. We believe that was a blind spot and the Mango brand is attempting to carve out a new model. We believe that the ‘Some Things Are Better Hard’ viral digital campaign is a perfect vehicle to press our incipient branding advantage.”