Was sitting with leaders of a really big brand one day.

One said, "Lets hope..."

I said, "Hope has never been a good business plan nor business strategy.

I hope you didn't mean that."

I can give you a view of the inside of really big companies or startups from the penthouse.

You would hope they are different which they are.

Big companies have a bit of trailing history that helps them forecast the near-term.

Verb now does to which is great for a startup.

What you don't see is what Direct Sales customers they added, which ones burned out. What is the churn.

This call will be very telling. I think maybe the most important CC they ever did.

The fact that McKinley was cut loose may show VERBs intent on being cash flow positive sooner than later.

btw: What happened to the naked shorts, haters, BWers, righteous prediction Kate would cut loose by end of 2022?

The manure to influence the herd is a foot deep