A temporary place-holder web-page for MyFlix.com has been published, with the actual, consumer interactive service being built off-line. Marketing for the launch of MyFlix will include entertainment website link ads, targeted industry publications, social media ads and YouTube promotions to support MyFlix commercials. "MyFlix" was recently approved by the U.S. Trademark office for an enforceable trademark. Upon launch of the MyFlix site and service, other businesses that have been using a version of the "MyFlix" name will be required to cease infringement on the MyFlix trademark by either stopping their activities or rebranding.

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