HHSE NEWS: HHSE Moves Towards MyFlix Launch
OTC DISCLOSURE & NEWS SERVICE
https://www.otcmarkets.com/stock/HHSE/news/HH...?id=387173
Press Release | 01/22/2023
(New York, NY) Hannover House, Inc., (OTC:HHSE), has accelerated actions to launch the MyFlix streaming service, including an aggressive final outreach to major studio and program rights owners to participate in the service. With forty-five suppliers previously committed, the addition of three new major media suppliers provides the final impetus for a consumer launch, said HHSE and MyFlix C.E.O. Eric Parkinson.
"The last two years have seen meteoric growth in streaming services, and the momentum is not slowing down," said Parkinson. "The MyFlix concept of one-stop consumer access to multiple suppliers and thousands of films has been universally embraced by our supplier studios and rights holders. We are offering a high visibility 'retail streaming store' for the merchandising of their programming," he concluded.
The MyFlix service will replace prior business models for Hannover House, which in the past ten years had been built around the distribution of independent films onto DVD, theatres and third-party streaming services. With DVD sales already declining in the pre-COVID years, and with movie theatres shut down for most of 2020 and early 2021, the "in-home streaming" of entertainment programming has taken over as the preferred consumer media delivery methodology. Premium sites such as NETFLIX, HBO Max, Disney+ and Paramount+ have distinctive and profitable market bases. But thousands of independent films are often unavailable for streaming, and market trends show that many consumers prefer ad-supported services or per-transaction options as opposed to the commitment of a large, monthly subscription fee.
"We think the advertiser-support version of MyFlix will likely be our most popular option," said Parkinson. "Consumers have accepted the advertising model pioneered by TUBI.TV as it gives them great access to programming without a monthly bill. We think MyFlix will fit in nicely with the platform options available to consumers."
Consumers will also have the option for a flat-fee monthly subscription on MyFlix, but with access to less than half of the total programming otherwise available on MyFlix.
A temporary place-holder web-page for MyFlix.com has been published, with the actual, consumer interactive service being built off-line. Marketing for the launch of MyFlix will include entertainment website link ads, targeted industry publications, social media ads and YouTube promotions to support MyFlix commercials. "MyFlix"" was recently approved by the U.S. Trademark office for an enforceable trademark. Upon launch of the MyFlix site and service, other businesses that have been using a version of the "MyFlix" name will be required to cease infringement on the MyFlix trademark by either stopping their activities or rebranding.
Hannover House is also working on the development of original programming for MyFlix, which Parkinson feels could expand awareness and attract new customers.
In other Hannover House news, reconciliation of previously filed year-end reports have been modified to reflect a primary "cash-basis" accounting as reflected in the Form 10-12(g) registration statement prepared for the company's stock shares. Although the company completed the Q4 financials for the three-months ending 12-31-2022, the OTC Markets requirements for a full year-end report have delayed the release of the Q4 results until the prior quarters for calendar year 2022 have been modified to match the primary cash basis accounting. This process is expected to take between one and two weeks at which time the full 12-31-2022 results will be released and the prior quarterly filings will be amended. This reconciliation and modification of prior reporting periods is considered the "final step" required for completion of the Form 10-12(g) registration statement and the applicable professional opinion letters from counsel and auditors.
Production continues on the historic western, "The Last Days of Belle Starr" which is on target for final submission on March 11 to the Cannes Film Festival for competition consideration. Post-Production on "Wildfire: The Legend of the Cherokee Ghost Horse"continues, with the original music score(by Michael Martin Murphey) punctuating scenes and adding a timeless panache.Three new feature productions are planned for 2023, including the feel-good drama "Modern Antiquities"and a major holiday feature that HHSE believes contains evergreen elements to make it a repeat-viewing title for years to come.
"We have evolved our business model to create sustainable, profitable and synchronous activities in our production of original feature films and with the MyFlix streaming service," concluded Parkinson. "We understand the enthusiasm of many shareholders and media observers for the success that MyFlix and Hannover House are positioned to achieve for the immediate future and next few years."
For More Information Contact:ERIC PARKINSON, 818-481-5277, EnterLinkMedia@gmail.comorEric@HannoverHouse.com
OTC DISCLOSURE & NEWS SERVICE
https://www.otcmarkets.com/stock/HHSE/news/HH...?id=387173
Press Release | 01/22/2023
(New York, NY) Hannover House, Inc., (OTC:HHSE), has accelerated actions to launch the MyFlix streaming service, including an aggressive final outreach to major studio and program rights owners to participate in the service. With forty-five suppliers previously committed, the addition of three new major media suppliers provides the final impetus for a consumer launch, said HHSE and MyFlix C.E.O. Eric Parkinson.
"The last two years have seen meteoric growth in streaming services, and the momentum is not slowing down," said Parkinson. "The MyFlix concept of one-stop consumer access to multiple suppliers and thousands of films has been universally embraced by our supplier studios and rights holders. We are offering a high visibility 'retail streaming store' for the merchandising of their programming," he concluded.
The MyFlix service will replace prior business models for Hannover House, which in the past ten years had been built around the distribution of independent films onto DVD, theatres and third-party streaming services. With DVD sales already declining in the pre-COVID years, and with movie theatres shut down for most of 2020 and early 2021, the "in-home streaming" of entertainment programming has taken over as the preferred consumer media delivery methodology. Premium sites such as NETFLIX, HBO Max, Disney+ and Paramount+ have distinctive and profitable market bases. But thousands of independent films are often unavailable for streaming, and market trends show that many consumers prefer ad-supported services or per-transaction options as opposed to the commitment of a large, monthly subscription fee.
"We think the advertiser-support version of MyFlix will likely be our most popular option," said Parkinson. "Consumers have accepted the advertising model pioneered by TUBI.TV as it gives them great access to programming without a monthly bill. We think MyFlix will fit in nicely with the platform options available to consumers."
Consumers will also have the option for a flat-fee monthly subscription on MyFlix, but with access to less than half of the total programming otherwise available on MyFlix.
A temporary place-holder web-page for MyFlix.com has been published, with the actual, consumer interactive service being built off-line. Marketing for the launch of MyFlix will include entertainment website link ads, targeted industry publications, social media ads and YouTube promotions to support MyFlix commercials. "MyFlix"" was recently approved by the U.S. Trademark office for an enforceable trademark. Upon launch of the MyFlix site and service, other businesses that have been using a version of the "MyFlix" name will be required to cease infringement on the MyFlix trademark by either stopping their activities or rebranding.
Hannover House is also working on the development of original programming for MyFlix, which Parkinson feels could expand awareness and attract new customers.
In other Hannover House news, reconciliation of previously filed year-end reports have been modified to reflect a primary "cash-basis" accounting as reflected in the Form 10-12(g) registration statement prepared for the company's stock shares. Although the company completed the Q4 financials for the three-months ending 12-31-2022, the OTC Markets requirements for a full year-end report have delayed the release of the Q4 results until the prior quarters for calendar year 2022 have been modified to match the primary cash basis accounting. This process is expected to take between one and two weeks at which time the full 12-31-2022 results will be released and the prior quarterly filings will be amended. This reconciliation and modification of prior reporting periods is considered the "final step" required for completion of the Form 10-12(g) registration statement and the applicable professional opinion letters from counsel and auditors.
Production continues on the historic western, "The Last Days of Belle Starr" which is on target for final submission on March 11 to the Cannes Film Festival for competition consideration. Post-Production on "Wildfire: The Legend of the Cherokee Ghost Horse"continues, with the original music score(by Michael Martin Murphey) punctuating scenes and adding a timeless panache.Three new feature productions are planned for 2023, including the feel-good drama "Modern Antiquities"and a major holiday feature that HHSE believes contains evergreen elements to make it a repeat-viewing title for years to come.
"We have evolved our business model to create sustainable, profitable and synchronous activities in our production of original feature films and with the MyFlix streaming service," concluded Parkinson. "We understand the enthusiasm of many shareholders and media observers for the success that MyFlix and Hannover House are positioned to achieve for the immediate future and next few years."
For More Information Contact:ERIC PARKINSON, 818-481-5277, EnterLinkMedia@gmail.comorEric@HannoverHouse.com
