I could imagine that, with the right pitch, there could be some incredibly reduced cost advertising for market.live in exchange for a guaranteed rate of future advertising and access to all of the sellers on market for deals on their advertising. Possibly with a micro percentage of sales based on performance. A large advertising firm would know the potential success of a business, and whether they want to be involved in its future or not. They are businesses themselves remember! They have to sell themselves, and perhaps they would not want to let a future like market.live go by the wayside . This would be an investment for them! It all depends on the pitch and the vision. We don’t need massive dilution to get this done.
Of course, another option would be to search out an equally new advertising firm that is desperate to show their capabilities for a reduced price.