Great idea. Just finished watching White Lotus on HBO. Great, great series. 1st season what shot at the Four Seasons Resort Maui at Wailea in Hawaii. 2nd season was filmed at the San Domenico Palace hotel in Taormina, Italy. Tie this show into tourism and you have a gold mine. Put hot links into the shows and you can also tie it into clothing/fashion. Next season Japan.

Also watching Alice in Borderland now on Netflix filmed in Japan. Even without interactive videos, these shows tend to increase tourism. Imagine if it was shoppable.

Now you reminded me...

The update that is coming mentioned in the future, everything you watch will be shoppable. When Verb said that a year or two ago, it didn't seem as real as it does now. How much of a piece of that will Verb have? I don't know, but just a tiny fraction would be huge. They are setup to have broad appeal as opposed to a number of others that already dug themselves into a niche hole that is hard to get out of.