I'm not sure what is in stall with the new multi-part interviews discussing the company but I personally wouldn't be putting out something like that if I didn't have something serious to back it up.

Serious as in proof that it is working and they start pulling up some treasure.

After hopes being dashed by unsuccessful fruition in the past, this one needs to hit. And hit big time.

My bet is that is what is happening.

Go SFRX!