$SMAK .11 Smack Opens Flagship Store Inside Orange County Sports Complex

Expected to Add Up to $300,000 in Sales in First Year of Operations

TORRANCE, CA, Mar 06, 2013 (MARKETWIRE via COMTEX) -- Smack Sportswear (OTCBB: SMAK), the leader in indoor and beach volleyball apparel, announced today that its first flagship store officially opened its doors on Saturday February 23, 2013. The store sits inside of the former Huntington Beach Training Center, which has since been renamed the "Smack Center." Located at 16091 Gothard Street, a few blocks from the junior college volleyball powerhouse, Golden West College, the Smack Center houses eight indoor volleyball courts and three Futsal (indoor football) courts. Smack's flagship store offers curb appeal to the thousands of coaches, teams, and visitors to the facility.

"Store sales in our first year of operations are expected to add around $200,000 to $300,000 to our top-line growth in 2013. But higher revenue growth is expected as we form relationships with our core target market -- the coaches and owners who require uniforms and equipment for hundreds of players," said Bill Sigler, CEO of Smack. "Dozens of soccer coaches have agreed to help us launch's Smack's 2013 Custom Soccer/Futsal team line this Spring, and we anticipate other, new relationships to accelerate our sales momentum."

The many tournaments, leagues and practices taking place in the Smack Center can provide a predictable stream of foot traffic. The Smack Center presently serves as the weekend headquarters for SCVA volleyball, as well as Futsal. The Smack store sells a wide range of Smack indoor, beach, and casual apparel, as well as equipment, footwear, and gear from major brands like Nike, Asics, and others. It also features a convenient and interactive "Online Design Center" that lets Smack customers design their own custom uniforms and place online orders at www.Smacksportswear.com.

About Smack Sportswear Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in its headquarters, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and unparalleled quality. Some of the top pros not only design, but also test the product before it's distributed. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market. Smack Sportswear is a public company traded on the Nasdaq OTC Bulletin Board under the symbol SMAK. For more information, visit www.SmackSportswear.com.