I love these midday PRs.

The question that immediately jumped to mind is...

If this is their 3rd annual, who did they use before?

Coresight Research’s Second Annual 10.10 Shopping Festival Goes Livestream - September 21, 2021 11:35 AM

https://www.businesswire.com/news/home/202109...Livestream

Quote:

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NEW YORK--(BUSINESS WIRE)--Coresight Research will host its second annual 10.10 Shopping Festival on October 10, 2021, from 10am to 10pm ET in partnership with livestream shopping platforms, CommentSold and Smartzer , and 1:1 live video co-shopping platform, GhostRetail . This year, Coresight Research has partnered with Access Beauty Insiders to bring more beauty brands, especially indie brands, to 10.10 to generate discovery and excitement.

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So they ditched the rest and went with the best - MARKET.live

But wait a second...

Firework Transforms Coresight Research's Second Annual 10.10 Shopping Festival® Into Interactive Livestream Shopping Experience - Oct 06, 2021, 12:03 ET

https://www.prnewswire.com/news-releases/fire..._cleartime

Did days before, Coresight pulled the plug on those 3 little guys and go with Fireworks?


SoftBank leads $150M round for Firework’s shoppable video - May 24, 2022

Quote:

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Firework, a San Mateo livestreaming commerce company, secured $150 million in Series B funding led by SoftBank Vision Fund 2. The company says it is now valued at $750 million. In 2021, Firework raised $55 million to value it at $230 million.

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https://techcrunch.com/2022/05/24/softbank-le...ble-video/

Interesting...

Coresight Research's chose MARKET.live over Fireworks valued at $750M recently

Maybe Fireworks feels like plastic bag today drifting through the wind, wanting to host again?