"What we had not shared until now was how much we had riding on the successful performance of the platform during Shopfest and the reasons we took our time in the planning, testing, and execution of Shopfest. And while that was a source of frustration and ridicule from those who wanted to see it launched commercially the day the development was completed - which I completely understand - we knew we had to execute our plan the best way we knew how.

When I talk about what we had riding on the successful performance of Shopfest, I’m referring to potential partnerships and business opportunities for meaningful growth and scale that were all contingent on the successful performance of the platform during Shopfest. I’ll share more on this in the MARKET update I’ll provide in the coming weeks."

That's how it works. Many big brands are more risk adverse than you realize and had nothing to lose by taking a 'wait and see' attitude. Plus they get the added advantage of learning from others.

Same can be said for partnerships. 'Prove it works and you got a deal'.

Proven! [check]

Clearly only 2 weeks after Shopfest, Verb must have commitments. Give it 6 weeks to run through legal, sign and only then.... announce.