$RIBT Barley and "Up cycled" food mentioned on page 2 and 3 from an article by Henk Hoogankamp, a pioneer in plant based protein and food technology. Henk is former BOD of RIBT. Both barley and upcycled food are rising food topics.

I was thinking Up Scaled Food applied more to rice bran, but it applies to barley too, which RIBT mills.

https://www.apfoodonline.com/ebook/JulAug2022...&pn=59