Never seen a television ad promoting Actipatch. It's true OEM's will promote their products which may or may not include reference to Actipatch on social media. However, if Biel had the money to do a few television commercials wouldn't that be exciting! Included in spot would be reference to where it is available listing all retailers. Maybe contributions for ad could be from retailers as well. Some day maybe when revenue flows justify expanding marketing budget to consumers. RecoveryRX will still need face to face meetings with doctors and hospital staff which sales force has been trained to do.