Exactly. Usually analysts don't factor in products they can't see, don't know the launch date or cost. Now they can.

Here's what one analyst said in April..

Attribution and Marketplace: Verb has several key products
launched/launching soon, including a Microsoft Outlook integration (launched
in July), attribution technology (launched in Q2), and the upcoming launch of
Marketplace. Each of these products has the potential to significantly increase Verb’s customer base and revenues.

"We believe the ~billion dollars market potentials presents high rewards for the risks."

Notice the plurals

Now was they 'start' to talk about Market in real terms, it will be interesting to see their vaulation and price targets.

The $5 target they previously had in April is 10x the current sp without Market, Attribution, VerbLIVE and VerbMail.