"Three weeks ago, we closed an at-the-market equity financing, raising $11M at $0.75 per share resulting in the Company being better capitalized now than it was then, securing all the capital needed for the full Festival launch and associated marketing expenses."

The could have had many deals out there, why did that group of related investors, invest so much into Verb which is the opposite advice of some on message boards and twitter?

Since they bought at $.075, what value did they put on the company? Hint: It was higher than $0.75

Why did they buy so many shares? Why not a toe dip?

What non-material information do they know that you don't? Have they seen more events, did they try the products? I bet they asked some serious questions before forking over a boat load of money.