$CURR Nancy Duitch , Sera Labs’ CEO and CURE Pharmaceutical’s Chief Strategic Officer, stated, “This is another fantastic branding and expansion achievement. Our goal is to differentiate our products by using advanced and proprietary technologies including unique high-tech delivery systems. Our formulations are derived from scientifically backed ingredients and marry problem-solving attributes with beautiful packaging that stands out on the shelf. In addition, the connection of our brand with one of the most respected and recognized actors in the world: Nicole Kidman – who serves as strategic partner and global brand ambassador - makes our company and brand a fierce competitor in the beauty and wellness industry.”

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