The Nielsen statistics for Mexico cover
single months, which is a short period
that may often be materially influenced
positively and/or negatively by sales in
the OXXO convenience chain, which
dominates the market. Sales in the
OXXO convenience chain in turn can be
materially influenced by promotions that
may be undertaken in that chain by 1 or
more energy drink brands during a
particular month. Consequently, such
activities could have a significant impact
on the monthly Nielsen statistics for