Compare that with a non-interactive video that gets 0 clicks. This is the problem with youtube. Someone has to say, "click below to ____" and almost no one does.

What is also impressive is 90% of people watched the whole video which was 70 seconds long. Think about that in context of the average time people spend on most advertising videos is 10 seconds. Just goes to show, good videos with interactive elements hold people's.

I would bet that case study is being shared with all the other teams out there.