Let's look at it another way. Let's suppose that large brand, that did $20 million in sales in 7 minutes, and is going to be on Market, even does $20 million sales in a quarter on Market. That's $4 million in revenue to Verb, which would double the current quarterly revenue. The fact that this brand, which used another platform for that 7 minute $20 million sales event, is moving onto Market, rather than sticking with the other platform is also significant. They see something in Market that the other platform does not offer. One would think if you had a successful event like that on that other platform, you would stick with where you had such great success.