"The implementation of VERB’s video-based software solutions should help us continue to grow and future proof our marketing technology stack, supporting elevation of our content strategies for ticket sales, merchandise sales, and overall brand awareness,” said Tramon Thomas, VP, Brand Digital and Social, of the Phoenix Suns.

Anyone that sells tickets to engage the masses through Ticketmaster, Live Nation and others, will truly enjoy the much lower commissions and fewer shenanigans with Verb. Plus all the benefits that only Verb can offer.

There's some serious disruption in the making here.