$GOGY The Tickle Water acquisition and planned line extensions aimed to address a tween audience that will be guided by responsible marketing that promotes positive attributes emblematic of the brand.

The first and only 'sketch can' features a personalization space and a social media hash tag to invite Tickle fans to interact with the brand by sharing their sketch. In a Tik Tok culture where tweens get introduced to trends and products, on this medium, Golden Grail has created a brand extension that lends itself to becoming a fun trend that can materialize on Tick Tok. Sketching on the can, while drinking it. Kids then can blast viral content to millions of users within hours or days and these videos shape what mainstream culture considers stylish, which therefore can affect what they choose to consume.