$NICH Nitches is collaborating with Nick Cooper, superstar vocal coach, and John Lewis, "the BadAss Vegan," to design exclusive, luxury capsule collections, which include hoodies, caps, joggers and other apparel as well as merchandise. Future capsule collections with other A-list celebrities are being considered. The company has also created an Owner Verification System (OVS™), a game-changing and revolutionary technology app, to prove the authenticity and ownership of its clothing/apparel items – one of the first in the fashion industry.