Crypto products can sell, keystroke encryption to the general market doesn’t. If they have a deal with a crypto exchange and they get 50% of its revenue from sales then that probably has a chance. Keystroke encryption sales as far as selling to the general public is difficult because you have to explain to someone why they need it and that is nearly impossible. That’s what I found while selling identity theft protection and I also have found it to be easier to sell things that are simple to understand.