By driving in-store conversions in settings such as gas stations through focused initiatives, the Company believes it can more efficiently acquire smokers aged 21+ as users of TAAT™ which could lead to long-term repeat purchases of TAAT™ products at retail. One of the Company’s objectives in 2022 is to further grow its wholesale reorder rate, which is generally propelled by robust in-store sales on a repeat basis.

https://www.wsj.com/articles/repeat-taat-tm-b...58?tesla=y