$NICH Beeba's Creation grew rapidly in the early 1980s with major customers including JCPenney, Walmart and Ross Stores. In 1985, the company went public and established Body Drama, a subsidiary specializing in sportswear-inspired intimate apparel. Body Drama was later spun off as a public company in 1991. In 2009, after years of declining sales, Nitches filed to revoke its registration as a publicly traded corporation. In 2021, a private investor took control of Nitches and retained the company's name to honor its legacy.

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