"The Reporting Person has exercised stock options to acquire 332,730 shares of the common stock of the Issuer for a total exercise price of $377,216."

That's a lot of money invested in Verb without doing a cashless sell. Now why would Rory, not only be buying more via his options, but never sell a one?

But, but red, he got them at a 6% discount.

Yeah, but he's tying up $377,216

I bet he didn't have $377,216 sitting in a mattress and had to sell other investments to buy Verb. Can only speak for myself, but I like seeing Senior Leaders of companies I invest in have that kind of skin in the game. It's actually more than all the sherts combined!