Throughout 2021, TAAT™ carried out several campaigns to attract the interest of smokers aged 21+ in the United States with the objective of prompting them to try TAAT™ as a nicotine-free and tobacco-free alternative to tobacco cigarettes. In addition to targeted online advertisements directing smokers aged 21+ to the Company’s TryTAAT landing page (http://trytaat.com) where requests for a sample pack can be made, in 2021 TAAT™ also ran its first “Out-of-Home” video advertisements on 10,442 gas pump displays in Ohio, and sponsored the entourage of heavyweight champion boxer Floyd Mayweather during his June 6, 2021 fight against Logan Paul resulting in millions of impressions of the TAAT™ brand globally.