TAAT the Company announced in a press release dated September 3, 2021 that the advanced formulation of Beyond Tobacco™ using reconstituted material was finalized, yielding overwhelmingly positive feedback from tobacco wholesalers in the United States as well as the United Kingdom, Ireland, Germany, Poland, France, and Switzerland. Characteristics of the advanced formulation include a more “realistic” similarity to actual tobacco in taste and smell, as well as adjustments to its burning tendencies to align the “puff count” with that of a standard tobacco cigarette of the same length while also ensuring TAAT™ sticks do not extinguish prematurely after being ignited. These improvements to the experience of smoking TAAT™ for smokers aged 21+ made possible by the Beyond Tobacco™ advanced formulation appear to have been beneficial to conversion rates, which could also be a contributing factor to the Company’s wholesale reorder rates, now at an all-time high.

https://www.morningstar.com/news/globe-newswi...al-q1-2022