$NICH Nitches works one-on-one with celebrities from design concept through final manufacuring to deliver select, superior quality products that reflect the personalities' unique brands. The celebrities' help market the products to their fanbase on their own media platforms versus spending excessive amounts on advertising.

"Other luxury brands spend excessive amounts of money hiring celebrity spokespeople to represent their brands in glossy advertising campaigns," said Morgan. "At Nitches, profits are split with the entertainers to encourage as much free promotion on social media and beyond as possible. Plus, the stars have access to our top designers and truly exceptional manufacturing. It's a win-win for everyone"

Because the products are limited edition, Nitches created its own authentication technology. To validate legitimacy and protect the celebrities' intellectual property, a unique QR code is sewn into each item, which the buyer can later use to register the product with Nitches database. In addition, an NFT (non-fungible token) is also created for each product allowing to protect it from data counterfeiting. An NFT QR code allows buyers to share their unique digital asset in the metaverse.

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