$NICH "Nitches will attract buyers who are always on-trend, worship pop culture and use fashion to make a statement," said John Morgan, Nitches' CEO. "Our sustainable clothing will be sold on our online store and marketed on social media, including big name stars sporting the latest looks from our celebrity collaborators."

Nitches works one-on-one with celebrities from design concept through final manufacuring to deliver select, superior quality products that reflect the personalities' unique brands. The celebrities' help market the products to their fanbase on their own media platforms versus spending excessive amounts on advertising. https://finance.yahoo.com/news/nitches-create...00050.html