simple: if people are emotionally attached to the price fluctuation then people suffer..it's one of the first rules of investing...emotional trading/investing is not good for your health...lol
I'm in the red also and "relative" to my position can be looked at as heavy been here since Oct 2020...but I'm not bothered by it..because I'm not here to count the ticks..
I'm here to see this company go nasdaq and until that time....I'm not selling.. so .. up or down..doesnt matter..and it shouldnt for others either till that time.