Can’t keep blaming everything on shorts. It’s up to the company to provide updates on milestones they stated they would complete. Shareholders don’t need daily updates and hand holding but the market will dictate the share price based on management and their ability to hit their own stated milestones. Things are always fluid and you need to adapt accordingly and update.
Apparently the partner program with shopify has been around for a while so it’s nothing new. Anyway as I said before this will either run in Q1 or the pivot will be TV and Market will be a distant memory.
Just my opinion from the history of what I see in this company through my own DD.
Happy New Year to all.