This is huge! TAAT™ Chief Executive Officer Setti Coscarella commented, “We have been launching TAAT™ all over the United States for the past year, and we are thrilled to be executing our first international launch in the Greater London area. Similar to what we did in Ohio last December, we are focusing on specific areas of Greater London such as Croydon where GGE believes there are strategic advantages to launching TAAT™ before expanding into other regions of the United Kingdom. Something you’ll notice in many U.K. convenience stores and other tobacco retailers is that it is very common for them to advertise various products that impart a menthol taste and scent into regular cigarettes, since menthol tobacco cigarettes cannot be sold in the United Kingdom anymore. This is one aspect of the U.K. market that we are building our commercialization strategy around, as we continue executing our first launch of TAAT™ outside of the United States.”