Yes, I agree, it seems petty. And yet, as an investor, I'll think about the W2s of the CYDY employees. And I'll also think, gosh, I might lose my job or get sued when there are large or small errors in my work product. Not all professions allow multiple takes to get it right.

Technical writing is an established field and very necessary to communicate scientific results. There are many talented free lancers, and they're easy to find and hire. A BTD PR can be written way in advance and ready to roll.