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Posted On: 12/01/2021 9:37:46 AM
Post# of 32688
I think, as this article mentions, is the "consumer TV" ready for Shoppable TV?
"Something else that could slow adoption is the growing number of remote-control devices and the complexity of multi-purpose buttons.
“The additional functionality that’s required for shoppable TV means even more remote-control buttons to figure out."
When I first invested in an interactive TV company (IATV) back in the 90's the idea was there but the TV hardware wasn't ready and the company failed.
Fast forward to today, my new LG OLED TV I just bought has a remote control that has built in "mouse" like features that allows me to scroll around the TV screen and "click" on icons buttons.
So, I would say that the "consumer TV" is now ready for Shoppable TV and the consumer is ready for VerbTV!
"Something else that could slow adoption is the growing number of remote-control devices and the complexity of multi-purpose buttons.
“The additional functionality that’s required for shoppable TV means even more remote-control buttons to figure out."
When I first invested in an interactive TV company (IATV) back in the 90's the idea was there but the TV hardware wasn't ready and the company failed.
Fast forward to today, my new LG OLED TV I just bought has a remote control that has built in "mouse" like features that allows me to scroll around the TV screen and "click" on icons buttons.
So, I would say that the "consumer TV" is now ready for Shoppable TV and the consumer is ready for VerbTV!
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