It is a sad and a very disgraceful ongoing saga of monetary greed over humanity compassion. A very troubling example of capitalism at its 'worst'. The dollar sign is their idol worship. What we as investors in this company of alternative pain products need, is for just ONE of those disgustingly rich conglomerates (big pharma) to get a conscience for what they have created and seeing the need for change by offering an alternative (option) to their pain pills. If not for monetary reasons, at least for their public relations image. Because right now, with their history of intentionally addicting so many with their pain pills, they are being portrayed with horns, a tail and a pitch fork! ---- Offering an alternative to their pills might help soften that perception.