You miss 100% of the shots that you don’t take - to quote Wayne Gretzky. They have to try something. The talk and press releases related to the notion of large contracts seems more to me like exercises in creativity than anything else. That being said maybe skipping one or two of the 200 commercials or whatever it is to save something for the heating bill would be a good idea. I am happy though that they are at least trying the advertising. I wonder who agreed to foot the bill for that.