The idea for Muddy Water Camo began with Steve Maloney, an obsessed duck hunter who’s spent more than 30 years wading through marshes, waiting in blinds, and explaining to his wife why a duck hunting lease is, indeed, a necessity.

During all those years in the field, Maloney spotted more than just ducks. He
also saw a need as big as the outdoors that was going unmet. Why, Maloney wondered, did every available camouflage pattern seem designed for hunting deer in the woods? None of those patterns looked like the marshes and flooded fields where Maloney spent his days waiting for ducks.

After all, if you’re hunting a bird with webbed feet, shouldn’t your camo feature water ?

When he couldn’t find a pattern designed specifically for hunting waterfowl, Maloney decided to create his own. In 2007, he partnered with award-winning wildlife photographer Stephen Kirkpatrick to create a revolutionary new concept in camouflage.

Four years, 1,059 photographs, and 103 pattern drafts and redrafts later, Muddy Water Camo hit the marsh and the market.

The first and only camouflage to incorporate water and reflections in a photographic pattern designed specifically for hunting waterfowl, Muddy Water is the most detailed, realistic, that-bird’s-a-goner camo on the market.

The reaction from avid waterfowl hunters?

“Finally, waterfowl camo that features water. What took you so long?”