I need to put in my two cents here.

If I do not understand what a company does but it is trending up, I will only trade it.

If I understand it but not sure of the management team, same as above.

If I understand it, like it, and they have a good management team, I will put it in my IRA and trade it from a separate cash account.

There's simply no reason to not hold a long position in Verb at this point, unless you don't understand it imo.

Also, Rory will be giving out some early numbers during the Apple-like event that I think will kick-start a real trend.