I just wanted to chime in on Recknor's perceived tone. So everybody knows, different folks hear that differently than monotone. Myself for one. I certainly prefer understated over overstated.

I've had occasion to work closely with a few apex experts in their/my field. I'm pretty darned bright myself (soft brag,) but alas I'm an underachiever. I find these few people I've encountered, don't have time to talk crap. Their mind is trying to figure out how they need to present the situation so that you will understand it, and they get back to the task at hand.

I'm not one of them, but I much prefer to listen to them, than to a salesman or PR guy. I prefer experts over blowhards.

Hire somebody else to sell the wares.

GLTUA,
Chazzle