This must have been discussed here before but it barely clicked for me and now I understand it. The ability to bring up products while doing a live sales presentation when a sales rep has thousands of products in their arsenal..

https://youtu.be/zhfiS3pqcPE

I think it's great having multiple competitors in the live online ecommerce space when we are far ahead in respects to product functionality, ability to customize for customers, and overall quality!