One of my guesses is this is what Verb will do later this year as well. But won't be stuck in the demographics of QVC and HSN. For example a fishing Live channel might not go over as well on QVC.

Because big names like QVC and HSN are dabbling in this and are about a year away, anyone else that is also or comes sooner...

That rising tide will lift all boats

Remember, this is the market Teddie (stunt man) said no one was interested in or everyone would be doing it. Guess everyone wants to do it now, but it takes more than 1000 lines of code, eh.

My better guess is Verb may take it to a whole new level based on what Rory said in the last video. If Verb has any part to play in shoppable entertainment, watch out.

Imagine watching Seinfeld where Jerry says to Kramer, "those are cool glasses" and you can click and buy?

What role does Verb play in shoppable entertainment?

We shall see...

I did see entertainment tonight or one of those evening show hawking products within their show. I thought that was different but nothing I could click unless I had some alien mind telepathy/Alexa thing happening

I will say I never heard or thought about it until Verb started mentioning shoppable entertainment. Bet you everyone will be talking about it this year.