Another point to consider is that RMHB is not waiting for people to move toward healthier foods/beverages. This is already happening. RMHB is instead poised to push their canning equipment to full throttle as soon as the FDA publishes concise guidelines for CBD infused drinks, though as we've seen, they aren't waiting with blinders on. As they grow the business, they'll be even better positioned to meet the explosive demand with further expansion of their production capacity. The way they're going at it, they have a very good chance of realizing the same degree of success that Celsius has, and possibly much more. The CBD market should explode once the feds get their shit together since it'll restore consumer and retailer confidence, and it'll kick the doors wide open for top shelf financing arrangements.